diff --git a/.travis.yml b/.travis.yml
index e0d5eb5..c96f8af 100644
--- a/.travis.yml
+++ b/.travis.yml
@@ -14,4 +14,5 @@ script:
     - cargo test --features trace
     - cargo test --features functions
     - cargo test --features chrono
-    - cargo test --features "backup blob chrono functions load_extension trace"
+    - cargo test --features serde_json
+    - cargo test --features "backup blob chrono functions load_extension serde_json trace"
diff --git a/Cargo.toml b/Cargo.toml
index 7e83a17..8fb06d0 100644
--- a/Cargo.toml
+++ b/Cargo.toml
@@ -25,6 +25,7 @@ bitflags = "~0.1"
 libc = "~0.2"
 clippy = {version = "~0.0.58", optional = true}
 chrono = { version = "~0.2", optional = true }
+serde_json = { version = "0.6", optional = true }
 
 [dev-dependencies]
 tempdir = "~0.3.4"
diff --git a/Changelog.md b/Changelog.md
index e000549..9e6729a 100644
--- a/Changelog.md
+++ b/Changelog.md
@@ -1,5 +1,6 @@
 # Version UPCOMING (...)
 
+* Adds support for serializing types from the `serde_json` crate. Requires the `serde_json` feature.
 * Adds support for serializing types from the `chrono` crate. Requires the `chrono` feature.
 * Removes `load_extension` feature from `libsqlite3-sys`. `load_extension` is still available
   on rusqlite itself.
diff --git a/appveyor.yml b/appveyor.yml
index 0d9a5f3..9b0258c 100644
--- a/appveyor.yml
+++ b/appveyor.yml
@@ -16,7 +16,7 @@ build: false
 
 test_script:
   - cargo test --lib --verbose
-  - cargo test --lib --features "backup blob chrono functions load_extension trace"
+  - cargo test --lib --features "backup blob chrono functions load_extension serde_json trace"
 
 cache:
   - C:\Users\appveyor\.cargo
diff --git a/src/types/mod.rs b/src/types/mod.rs
index 46a5c54..841242b 100644
--- a/src/types/mod.rs
+++ b/src/types/mod.rs
@@ -67,6 +67,8 @@ pub use ffi::{SQLITE_INTEGER, SQLITE_FLOAT, SQLITE_TEXT, SQLITE_BLOB, SQLITE_NUL
 mod time;
 #[cfg(feature = "chrono")]
 mod chrono;
+#[cfg(feature = "serde_json")]
+mod serde_json;
 
 /// A trait for types that can be converted into SQLite values.
 pub trait ToSql {
diff --git a/src/types/serde_json.rs b/src/types/serde_json.rs
new file mode 100644
index 0000000..dc1eeff
--- /dev/null
+++ b/src/types/serde_json.rs
@@ -0,0 +1,66 @@
+//! `ToSql` and `FromSql` implementation for JSON `Value`.
+extern crate serde_json;
+
+use libc::c_int;
+use self::serde_json::Value;
+
+use {Error, Result};
+use types::{FromSql, ToSql};
+
+use ffi;
+use ffi::sqlite3_stmt;
+use ffi::sqlite3_column_type;
+
+/// Serialize JSON `Value` to text.
+impl ToSql for Value {
+    unsafe fn bind_parameter(&self, stmt: *mut sqlite3_stmt, col: c_int) -> c_int {
+        let s = serde_json::to_string(self).unwrap();
+        s.bind_parameter(stmt, col)
+    }
+}
+
+/// Deserialize text/blob to JSON `Value`.
+impl FromSql for Value {
+    unsafe fn column_result(stmt: *mut sqlite3_stmt, col: c_int) -> Result<Value> {
+        let value_result = match sqlite3_column_type(stmt, col) {
+            ffi::SQLITE_TEXT => {
+                let s = try!(String::column_result(stmt, col));
+                serde_json::from_str(&s)
+            }
+            ffi::SQLITE_BLOB => {
+                let blob = try!(Vec::<u8>::column_result(stmt, col));
+                serde_json::from_slice(&blob)
+            }
+            _ => return Err(Error::InvalidColumnType),
+        };
+        value_result.map_err(|err| Error::FromSqlConversionFailure(Box::new(err)))
+    }
+}
+
+#[cfg(test)]
+mod test {
+    use Connection;
+    use super::serde_json;
+
+    fn checked_memory_handle() -> Connection {
+        let db = Connection::open_in_memory().unwrap();
+        db.execute_batch("CREATE TABLE foo (t TEXT, b BLOB)").unwrap();
+        db
+    }
+
+    #[test]
+    fn test_json_value() {
+        let db = checked_memory_handle();
+
+        let json = r#"{"foo": 13, "bar": "baz"}"#;
+        let data: serde_json::Value = serde_json::from_str(json).unwrap();
+        db.execute("INSERT INTO foo (t, b) VALUES (?, ?)",
+                     &[&data, &json.as_bytes()])
+            .unwrap();
+
+        let t: serde_json::Value = db.query_row("SELECT t FROM foo", &[], |r| r.get(0)).unwrap();
+        assert_eq!(data, t);
+        let b: serde_json::Value = db.query_row("SELECT b FROM foo", &[], |r| r.get(0)).unwrap();
+        assert_eq!(data, b);
+    }
+}