diff --git a/Cargo.toml b/Cargo.toml
index 471995d..23c3cd6 100644
--- a/Cargo.toml
+++ b/Cargo.toml
@@ -24,6 +24,7 @@ time = "~0.1.0"
 bitflags = "~0.1"
 libc = "~0.2"
 chrono = { version = "~0.2", optional = true }
+serde_json = { version = "0.6", optional = true }
 
 [dev-dependencies]
 tempdir = "~0.3.4"
diff --git a/src/types/mod.rs b/src/types/mod.rs
index 2b33fba..8c60f31 100644
--- a/src/types/mod.rs
+++ b/src/types/mod.rs
@@ -67,6 +67,8 @@ pub use ffi::{SQLITE_INTEGER, SQLITE_FLOAT, SQLITE_TEXT, SQLITE_BLOB, SQLITE_NUL
 mod time;
 #[cfg(feature = "chrono")]
 mod chrono;
+#[cfg(feature = "serde_json")]
+mod serde_json;
 
 /// A trait for types that can be converted into SQLite values.
 pub trait ToSql {
diff --git a/src/types/serde_json.rs b/src/types/serde_json.rs
new file mode 100644
index 0000000..251e08a
--- /dev/null
+++ b/src/types/serde_json.rs
@@ -0,0 +1,75 @@
+//! `ToSql` and `FromSql` implementation for JSON `Value`.
+extern crate serde_json;
+
+use libc::c_int;
+use self::serde_json::Value;
+
+use {Error, Result};
+use types::{FromSql, ToSql};
+
+use ffi;
+use ffi::sqlite3_stmt;
+use ffi::sqlite3_column_type;
+
+/// Serialize JSON `Value` to text.
+impl ToSql for Value {
+    unsafe fn bind_parameter(&self, stmt: *mut sqlite3_stmt, col: c_int) -> c_int {
+        let s = serde_json::to_string(self).unwrap();
+        s.bind_parameter(stmt, col)
+    }
+}
+
+/// Deserialize text/blob to JSON `Value`.
+impl FromSql for Value {
+    unsafe fn column_result(stmt: *mut sqlite3_stmt, col: c_int) -> Result<Value> {
+        match sqlite3_column_type(stmt, col) {
+            ffi::SQLITE_TEXT => {
+                let s = try!(String::column_result(stmt, col));
+                match serde_json::from_str(&s) {
+                    Ok(v) => Ok(v),
+                    Err(err) => Err(Error::FromSqlConversionFailure(Box::new(err))),
+                }
+            }
+            ffi::SQLITE_BLOB => {
+                let blob: Vec<u8> = try!(FromSql::column_result(stmt, col));
+                match serde_json::from_slice(&blob[..]) {
+                    Ok(v) => Ok(v),
+                    Err(err) => Err(Error::FromSqlConversionFailure(Box::new(err))),
+                }
+            }
+            _ => Err(Error::InvalidColumnType),
+        }
+    }
+
+    unsafe fn column_has_valid_sqlite_type(_: *mut sqlite3_stmt, _: c_int) -> bool {
+        true // to avoid double check
+    }
+}
+
+#[cfg(test)]
+mod test {
+    use Connection;
+    use super::serde_json;
+
+    fn checked_memory_handle() -> Connection {
+        let db = Connection::open_in_memory().unwrap();
+        db.execute_batch("CREATE TABLE foo (t TEXT, b BLOB)").unwrap();
+        db
+    }
+
+    #[test]
+    fn test_json_value() {
+        let db = checked_memory_handle();
+
+        let json = "{\"foo\": 13, \"bar\": \"baz\"}";
+        let data: serde_json::Value = serde_json::from_str(json).unwrap();
+        db.execute("INSERT INTO foo (t, b) VALUES (?, ?)",
+                   &[&data, &json.as_bytes()])
+          .unwrap();
+
+        let t: serde_json::Value = db.query_row("SELECT t FROM foo", &[], |r| r.get(0)).unwrap();
+        assert_eq!(data, t);
+        let b: serde_json::Value = db.query_row("SELECT b FROM foo", &[], |r| r.get(0)).unwrap();
+        assert_eq!(data, b);
+    }
+}