diff --git a/GNUmakefile b/GNUmakefile
index ec9ccf8b..a99dcbe0 100644
--- a/GNUmakefile
+++ b/GNUmakefile
@@ -26,6 +26,7 @@ mandir  ?= $(prefix)/man
 # lib/bin suffix for multiarch/biarch, e.g. '.x86_64'
 suffix  ?=
 
+INSTALL ?= install
 CC      ?= gcc
 CFLAGS_EXTRA ?=
 LD      ?= ld
@@ -60,7 +61,7 @@ LIBRARIES  := libmdbx.a libmdbx.$(SO_SUFFIX)
 TOOLS      := mdbx_stat mdbx_copy mdbx_dump mdbx_load mdbx_chk mdbx_drop
 MANPAGES   := mdbx_stat.1 mdbx_copy.1 mdbx_dump.1 mdbx_load.1 mdbx_chk.1 mdbx_drop.1
 
-.PHONY: mdbx all install clean
+.PHONY: mdbx all install install-strip install-no-strip clean
 
 all: $(LIBRARIES) $(TOOLS)
 
@@ -421,12 +422,19 @@ cross-qemu:
 	done
 
 #< dist-cutoff-end
+
 install: $(LIBRARIES) $(TOOLS) $(HEADERS)
-	install -D -p -s -t $(DESTDIR)$(prefix)/bin$(suffix) $(TOOLS) && \
-	install -D -p -s -t $(DESTDIR)$(prefix)/lib$(suffix) $(filter-out libmdbx.a,$(LIBRARIES)) && \
-	install -D -p -t $(DESTDIR)$(prefix)/lib$(suffix) libmdbx.a && \
-	install -D -p -m 444 -t $(DESTDIR)$(prefix)/include $(HEADERS) && \
-	install -D -p -m 444 -t $(DESTDIR)$(mandir)/man1 $(addprefix $(MAN_SRCDIR), $(MANPAGES))
+	$(INSTALL) -D -p $(EXE_INSTALL_FLAGS) -t $(DESTDIR)$(prefix)/bin$(suffix) $(TOOLS) && \
+	$(INSTALL) -D -p $(EXE_INSTALL_FLAGS) -t $(DESTDIR)$(prefix)/lib$(suffix) $(filter-out libmdbx.a,$(LIBRARIES)) && \
+	$(INSTALL) -D -p -t $(DESTDIR)$(prefix)/lib$(suffix) libmdbx.a && \
+	$(INSTALL) -D -p -m 444 -t $(DESTDIR)$(prefix)/include $(HEADERS) && \
+	$(INSTALL) -D -p -m 444 -t $(DESTDIR)$(mandir)/man1 $(addprefix $(MAN_SRCDIR), $(MANPAGES))
+
+install-strip: EXE_INSTALL_FLAGS = -s
+install-strip: install
+
+install-no-strip: EXE_INSTALL_FLAGS =
+install-no-strip: install
 
 uninstall:
 	rm -f $(addprefix $(DESTDIR)$(prefix)/bin$(suffix)/,$(TOOLS)) \